#Eye tracking website software

When they do, they go straight to the bottom of the page, where the scrolling stops. Takeaway #2: Put calls to action at the bottom of the pageДЄlthough the top of the page is the most-viewed portion of the page, the bottom is the second-most viewed portion of the page.

ThatвЂ™s what will encourage people to read more and potentially purchase from you.ДЇor example, I just ran an A/B test on my new design of and found that placing a call to action above the fold decreased conversions by 21%. Work on making your messaging and copy appealing.

When doing this, be careful: donвЂ™t try to make your sell above the fold cluttered by cramming in tons of calls to action. You have only 8 seconds to grab your visitorsвЂ™ attention, so make sure you are placing enticing information above your fold. Cramming everything above the fold can completely destroy the usability of an otherwise functional website. This is where your most important content should go.Д®ven though itвЂ™s the most important real estate on your page, this doesnвЂ™t mean you should neglect the rest of your space. Not surprisingly, above-fold-content is looked at the most. Takeaway #1: Put your most valuable content above the fold But by analyzing public eye tracking studies, I came up with 8 takeaways that can help your online business. The least expensive eye tracking devices cost around $5,000, which isnвЂ™t very affordable. Like any powerful data research, eye tracking studies arenвЂ™t cheap. You can find out what the user considers to be the most interesting part of the screen and how long he or she looked at certain areas. With eye tracking, you can discover where a person looked first, second, third, and so on. Eye tracking data is presented visually, overlaid on the screen that the subjects were looking at, similarly to the image above. Eye tracking basically measures where people look on a web page and for how long. IвЂ™ve summarized the bottom line results of some of these eye tracking tests and placed them into your hands so you can start seeing better results in your businesses.Д«efore we get started, let me explain what eye tracking is. The information gleaned from eye tracking can help you become a more proficient web designer, content writer, conversion optimization expert, or online marketer. One fascinating field of study of consumer behaviour is eye tracking. Crunching numbers, running tests, poring over metrics, analyzing trends - thatвЂ™s what helps build great businesses and awesome websites. When it comes to data, IвЂ™m convinced you canвЂ™t have enough.

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#Eye tracking website software

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